Titan Cloud Doubles Down on Europe: Strategic Acquisition and Partnership Accelerate Growth

Software leader strengthens EU presence with Suresite Wetstock acquisition and expansive reseller agreement with Alvic Group

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Alvic's Jaume Arcarons Codony and Morten Raaby at Titan Cloud

NASHVILLE, Tenn., June 25, 2024 Titan Cloud, the leading Fuel Asset Optimization software platform provider, today announced major moves to accelerate its growth across Europe. These actions include the acquisition of Suresite’s Wetstock business, an established player in the UK market, while also forming an expansive reseller agreement with Barcelona-based Alvic Group (pictured), the leading systems and services provider for automated fuel sites.

Through the acquisition, Titan Cloud will fully integrate Suresite’s Wetstock monitoring services and customers under the Titan Cloud brand. The agreement excludes other assets and the Suresite brand name. The acquired wetstock business will be integrated and renamed under the Titan Cloud brand, and Suresite will continue to operate independently as a separate entity.

The Suresite Wetstock acquisition expands Titan Cloud’s European footprint, establishing a stronger local presence to cater to existing clients through a more robust local presence and drive further growth across the region. Suresite customers can expect the same exceptional service and support they’ve received, now enhanced by the power of Titan Cloud’s industry-leading Fuel Asset Optimization solutions.

The reseller agreement grants Alvic Group non-exclusive rights to market, sell, and support Titan Cloud’s Fuel Asset Optimization platform and solutions across Spain, Portugal, Andorra, Morocco, Algeria, and Tunisia. As part of the partnership, Alvic will dedicate sales, marketing, and technical resources to drive adoption of Titan Cloud’s modern fuel suite in these markets.

“We are laser-focused on empowering fuel companies across Europe to maximize their operational efficiency and profits through our industry-leading Fuel Asset Optimization platform,” said Chris Cooper, President of International at Titan Cloud. “Bringing Suresite’s Wetstock business fully under the Titan Cloud umbrella allows us to provide exceptional service to an expanded European customer base. Additionally, our newly formed strategic alliance with Alvic rapidly accelerates our market expansion across the Iberian Peninsula and North Africa, reinforcing our commitment to growth and innovation in the region.”

“By partnering with Titan Cloud, we’re offering our customers a way to leapfrog competitors who are stuck with outdated systems and embrace a truly integrated, future-proof platform,” said Roc Arisa Alemany, Managing Director at Alvic Group. “Titan Cloud’s solution provides real-time visibility and control, empowering fuel companies to optimize their entire operation – from supply logistics and preventive maintenance to regulatory compliance. This is a superior way to manage fuel and maximize profits.”  

“Alvic has chosen to work with Titan Cloud because we believe this collaboration will provide both companies an opportunity to grow together and offer the best solutions in the market for our customers,” concluded Jaume Arcarons, Portfolio Manager at Alvic Group.

Peak Performance with Fuel Asset Optimization

Titan Cloud’s end-to-end Fuel Asset Optimization platform and solutions enable fuel operators to increase revenue, reduce costs, streamline logistics, and ensure environmental compliance through advanced data analytics, AI-driven demand forecasting, real-time monitoring, and optimized fuel supply chain management.

The enterprise software leader serves over 700 customers globally, all relying on its software and services to streamline operations and boost profitability. Their dedicated European presence, combined with the industry’s leading platform and a powerful partner ecosystem, cements Titan Cloud’s position as the partner of choice for fuel operators and businesses looking to gain a competitive edge.

Meet with Titan Cloud

Join Titan Cloud at ReFuel Forum Europe, June 25-26 in Sitges, Spain, to connect with fuel retail professionals and industry experts. Discover how modern fuel solutions can tackle your operational challenges and gain a competitive edge.


About Titan Cloud

Titan Cloud provides an industry-leading Fuel Asset Optimization software platform to help customers effectively decrease fuel supply and logistics costs, reduce environmental compliance risk, lower maintenance costs, and increase revenue. Entrusted by a customer base that includes the biggest names in the retail petroleum industry and commercial fleet market, Titan’s software platform currently monitors 50% of all U.S. consumer gasoline throughput and covers more than 85,000 facilities. Working with this extensive network enables Titan to provide its customers with compelling data and analytics that they can use to manage risk and fuel profit. Launched in 2012, the company is headquartered near Nashville, Tennessee. Learn more at www.titancloud.com.

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