Q&A with Mike Edwards, VP of Partnerships 

As Titan Cloud’s first VP of Partnerships, Mike Edwards has joined our team at a time of exciting growth and global expansion. He brings extensive expertise in building collaborative relationships for B2B SaaS technology companies and is excited about further building out Titan Cloud’s ambitious partnership strategy.  

We reached out to Mike at his home office in Chicago and asked him to share his thoughts on how this vital role will bolster revenue growth, customer acquisition, and product enhancement for our company.  

As our first VP of Partnerships, what vision do you bring to Titan Cloud? How does a role like this help to grow our company? 

There are three major things we’re looking for in partnerships. First, how do we develop an network of people within the fuel ecosystem that allows us to have product stickiness? Second, how do we build a partner ecosystem that helps us generate high-quality top of funnel growth? Third, how can we take advantage of our product expansion to move into new verticals, regions, or customer segments? That growth is important, and it’s where partners can really come in to help. 

What makes a strong strategic partner for Titan Cloud? What defines a successful collaboration for both companies? 

First, we evaluate how we can deliver a world-class experience to our customers, and whether we need a partner to address those needs. Second, we evaluate the region to gauge the market, the demand, and what gaps we need to fill to access it. We then use that information to seek out a software provider partner who’s a major player in fuel retail to start the conversation. 

Alvic is a great example. We needed a high-quality partner in Spain because it’s a strong market, but we don’t have a business entity there. Alvic Group is the leading systems and services provider for automated fuel sites in the region. They understand the Spanish market, they understand the local nuances—something we’re not going to be able to do overnight. By partnering with them, we achieved geographical expansion with a reseller agreement that puts us in Spain, Portugal, Andorra, Morocco, Algeria, and Tunisia.  

Plus, our solution enables them to significantly enhance the capabilities of their customer base with a truly integrated, future-proof platform. It’s a win-win for both companies. 

How do you view the importance of building a trusted, global ecosystem of partners in downstream fueling? What sets Titan Cloud’s approach apart?

The downstream fueling space is incredibly interconnected, and our goal is to foster an ecosystem of partners who are aligned not just in capabilities but in mindset. We’re working with companies around the world that share our commitment to delivering the best solutions and services to operators, whether that’s through technology, compliance, logistics, or fuel analytics.

We’re united by a shared focus on driving operational performance through data. In fueling, that means working together to eliminate inefficiencies, accelerate decision-making, and help operators protect margin every day. When we bring on a partner, it’s because we believe they can help us scale that impact across markets. We’re creating a connected, end-to-end experience for fuel operators globally. That level of trust and shared ambition is what makes our partner network so powerful.

How about moving into new verticals? How do partnerships enhance our offerings to expand our reach? 

The focus here is on maximizing our bi-directional data feed. Our solution depends on data coming from other systems. The more robust our integrations are, the more value our customers are going to get out of our software, and vice versa. 

For example, we’re very strong in fuel retail. We want to do more commercial and industrial. How do we start to break into those segments with partners? One way is point of sale systems. There are strong POS systems in commercial and industrial that already have a robust install base within the segment.  

A POS understands the whole ecosystem of the store; what’s going on within dry stock, food retail, lotto tickets—all of it. We understand what’s going on with fuel or wetstock. Together, we can provide a complete picture of what’s going on at a location from an economic standpoint; and an operator can run the most operationally sound location they can run from a profitability and margin standpoint. 

Okay so when you’re not working, how do you like to spend your time?  

Well, I have two kids below the age of five, so they keep me pretty busy right now. But I enjoy running and spending time with my family. Watching European football is also a passion of mine and of course, Cubs baseball. I try to catch other sports whenever I can.